By Carlos Fernandes, from Ongrace.

COMPARTILHE

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Natal, the capital of Rio Grande do Norte, enjoyed an afternoon of praise, worship and joy on the November 2 holiday. The city hosted another edition of Som da Graça, an event organized by Graça Music featuring free performances by some of its artists for an audience that filled the Palácio dos Esportes Djalma Maranhão arena in the Tirol neighborhood. Despite the intense heat, what was felt most strongly was the fire of the Holy Spirit and the Gospel message delivered through songs performed with talent and grace.

Featuring artists from the record label’s roster, including Tiago Peres, Kelly Benigno, Fernandes Lima and Jeyzer Maia, Som da Graça began at 2 p.m. and continued into the early evening, drawing a diverse audience, mostly young people. “The warm reception, hospitality and affection of the people of Rio Grande do Norte really stood out to us,” said Gustavo Sher, Graça Music’s communications supervisor and the event’s host. “We heard beautiful testimonies and saw excellent interaction between the audience and our singers.

Som da Graça grew out of an idea developed over the course of a year, driven by a desire to create an event combining music, faith and evangelism. “The first edition took place in 2024 in Duque de Caxias, in Rio de Janeiro state, marking Graça Music’s 25th anniversary,” recalled pastor and singer Tiago Peres, the label’s director. “Since then, the project has continued to grow, and we are now in our fourth edition. It is very rewarding for us to see this idea become a reality and reach more and more people.

In addition to the singers’ performances, Som da Graça featured giveaways, audience activities and a message preached by Pastor Eider Dantas, leader of the International Church of God’s Grace (IIGD) in Natal. According to Tiago Peres, the entire program is designed to provide a special experience for those attending. “Our goal is for people not only to watch the performances but also to experience a moment of connection with God through music,” he emphasized. “That is why we bring together musical performances and audiovisual experiences tailored to each artist’s identity, along with a message delivered by the local pastor.”

Som da Graça strengthens the bond between audiences and singers, helping spread God’s Word through music and attracting more listeners. “When someone has a memorable experience with a song, that connection can continue after the event through digital platforms and other ways of engaging with the artists’ work,” Peres added. “This allows us to combine our ministry’s purpose with opportunities to promote and expand gospel music.” For Gustavo Sher, the occasion will go down in Graça Music’s history: “The outcome was entirely positive.” According to the executive, the next edition of Som da Graça is expected to take place in the first half of 2027.